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Track competitive pages to keep yours in line with their content and reveal customer questions from the People Also Ask section in Google SERP to update your blog posts. Add relevant keywords (or delete unnecessary ones) and detect images with empty Alt text. Using Content editor enables you to measure and improve a page optimization rate. On the other hand, it is easy-to-use for optimizing content. On the one hand, with the tool, you can analyze the pages of your website, including a blog, for tech SEO errors and page speed issues. WebSite Auditor provides a collection of site audit features that help you keep your web pages optimized for consumers.

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This software comes in handy not only for SEO pros but also for content managers and copywriters. Screenshot from WebSite Auditor How does it work
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You can use the tool online or download a Chrome extension to use it wherever you type, including email services and social networks. For example, it can suggest you change a buzzword with a formal one. Grammarly will detect the part of a text for improvement. For example, choose the audience characteristics (General, Knowledgeable, Expert), the formality level (informal, neutral, formal), your domain (Business, Academic, Email, Creative, etc.), the tone of voice (Joyful, Optimistic, Analytical, etc.), and your intention in copywriting (Inform, Describe, Convince, Tell a story).
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txt) to check.Īdditionally, you can set up goals to get recommendations on how to keep your readers engaged with your text. You can paste your text fragment into the checker by copying it from Google Docs or MS Word or upload a document (.odt. It works with four varieties of English language: American, British, Canadian, and Australian. The tool scans your piece of content and detects writing issues such as incorrect spelling, text inconsistencies, faulty tense sequence, Passive Voice misusing, and the like. This grammar checker is the best mate for non-native English copywriters as well. If your English grade at school is B or lower, Grammarly will keep your emails, tweets, and articles concise and mistake-free. Screenshot from Grammarly How does it work Use it individually or create a project with your team members. The tool will notify you about all new mentions via email and Slack daily or weekly, so leveraging Awario in the background for regular monitoring of your company’s mentions on the web is a good idea. Additionally, use Boolean operators such as AND, NOT, AND NOT for the most relevant results. You can track your CEO’s name, competitive brands, marketing campaigns, events, breaking news, or commonly used hashtags on Twitter and YouTube.Ĭreating an alert, you can choose your language, location (up to a particular city and state), sources to monitor, set up the date range, and exclude keywords, social and web pages to narrow down the search.

AwarioĪwario peers into different corners of the Internet, including blogs, news sites, and social networks, to reveal your brand mentions and industry-related keywords you set up as an alert. Besides, tracking popular topics and discussions on the web, you will draw up an effective content marketing plan for 2022. Let's start with a tool that helps you better understand your customers and meet the needs of your target audience. Tools to listen to your customers and get audience insights Otherwise, there is no room for learning, brainstorming, and creativity in our work!įortunately, we have tools that speed up and facilitate almost any marketing task - from audience analysis to email campaign launching. However, both of them need to automate the marketing routine. Small ones try to distribute this workload among all team members evenly.

Big marketing teams assign these tasks to individual specialists.
